All work02 / 26Stephen Curry · 2023

UNDERRATED

Role
Creative direction & brand identity
Credits
Creative direction and brand identity at The Brandshoppe.
Scope
Logo system, typography, color & identity variations
White Underrated wordmark on black

Overview

I developed the identity for Stephen Curry’s UNDERRATED platform, which gives young athletes visibility and opportunity. A monochromatic palette with an orange accent anchors the system, with variations for cultural heritage months.

Equity, Access, Opportunity star emblem on black
All workOriginal project
NEXT PROJECT / Independent collectionMade by hand
View project