Ryan Eickhoff
All work05 / 26John R. Lewis · 2021–22

Reimagine the Legacy

Role
Identity & campaign design
Credits
Designed at The Brandshoppe, supporting the Principal Creative Director on the John R. Lewis identity program.
Scope
Outdoor, transit, print, digital, presentations & events
Atlanta streetcar carrying the blue John Lewis HERO identity

Overview

I developed identity and campaign materials for Atlanta’s inaugural John Lewis commemoration.

Reimagine the Legacy stationery and event materials
Reimagine the Legacy wordmark with a portrait of Congressman John Lewis
Reimagine the Legacy dimensional wordmark
Reimagine the Legacy outdoor corner billboard
Reimagine the Legacy HERO transit wrap
Reimagine the Legacy mobile campaign billboard
All workOriginal project
NEXT PROJECT / Atlanta DreamA New Season
View project