Ryan Eickhoff
All work04 / 26JPMorgan Chase · 2023

Back to the Yard

Role
Campaign & experience design
Credits
Designed at The Brandshoppe, supporting the Principal Creative Director on JPMorgan Chase work.
Scope
Identity, environments, digital & events
Back to the Yard campaign identity presented by Chase

Overview

A JPMorgan Chase campaign and activation centered on HBCU campus life. The design connects career-focused spaces, interactive moments, and the wider campus experience.

The Octagon Lounge branded interview area
Crowd at a Back to the Yard campus event
Back to the Yard event branding behind a speaker
Interactive Gamification campaign presentation board
Back to the Yard campus event exterior
All workOriginal project
NEXT PROJECT / John R. LewisReimagine the Legacy
View project