2021-22
Brand Identity for Atlanta’s John Lewis Legacy Event
Led brand design for Atlanta’s inaugural “Reimagine the Legacy” event honoring Congressman John Lewis. Developed a comprehensive visual identity system spanning outdoor advertising, transit, print, and digital assets—uniting the city in a powerful, dignified tribute.
Branding
Logo Design
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"Every generation leaves behind a legacy. What that legacy will be is determined by the people of that generation. What legacy do you want to leave behind?”
- Congressman John R. Lewis
A Perfect Blend of Elegance and Functionality
Developed a comprehensive visual identity system including custom nomenclature, logo design, and color palette—creating a dignified brand foundation that honors Lewis's legacy while establishing a scalable framework for annual commemorations.
Problem
Developed a dignified yet contemporary visual identity anchored by flowing script typography and a thoughtful blue palette reflecting both hope and reverence. The system was designed for maximum flexibility—from intimate event materials to city-wide outdoor advertising—while maintaining consistent brand recognition across all touchpoints.
Solution
Designed large-scale advertising assets that brought the brand identity to Atlanta's most prominent locations. The campaign included strategic billboard placements and custom MARTA digital formats, ensuring the visual system maintained impact and legibility across various scales and viewing distances.
Brand Applications The visual identity was implemented across Atlanta's most visible platforms, creating a cohesive city-wide experience. From large-scale transit advertising to intimate event materials, the brand maintained recognition and impact at every touchpoint. Key implementations included MARTA system integration, downtown outdoor advertising, event environmental graphics, and digital marketing assets—reaching over 22 million impressions.
Concept
Designed custom social assets for cross-platform promotion including speaker announcements, event schedules, and community engagement posts. Templates maintained brand consistency while optimiz
More Works
(RE® — 02)
©2025
2021-22
Brand Identity for Atlanta’s John Lewis Legacy Event
Led brand design for Atlanta’s inaugural “Reimagine the Legacy” event honoring Congressman John Lewis. Developed a comprehensive visual identity system spanning outdoor advertising, transit, print, and digital assets—uniting the city in a powerful, dignified tribute.
Branding
Logo Design
Know More
"Every generation leaves behind a legacy. What that legacy will be is determined by the people of that generation. What legacy do you want to leave behind?”
- Congressman John R. Lewis
A Perfect Blend of Elegance and Functionality
Developed a comprehensive visual identity system including custom nomenclature, logo design, and color palette—creating a dignified brand foundation that honors Lewis's legacy while establishing a scalable framework for annual commemorations.
Problem
Developed a dignified yet contemporary visual identity anchored by flowing script typography and a thoughtful blue palette reflecting both hope and reverence. The system was designed for maximum flexibility—from intimate event materials to city-wide outdoor advertising—while maintaining consistent brand recognition across all touchpoints.
Solution
Designed large-scale advertising assets that brought the brand identity to Atlanta's most prominent locations. The campaign included strategic billboard placements and custom MARTA digital formats, ensuring the visual system maintained impact and legibility across various scales and viewing distances.
Brand Applications The visual identity was implemented across Atlanta's most visible platforms, creating a cohesive city-wide experience. From large-scale transit advertising to intimate event materials, the brand maintained recognition and impact at every touchpoint. Key implementations included MARTA system integration, downtown outdoor advertising, event environmental graphics, and digital marketing assets—reaching over 22 million impressions.
Concept
Designed custom social assets for cross-platform promotion including speaker announcements, event schedules, and community engagement posts. Templates maintained brand consistency while optimiz
More Works
(RE® — 02)
©2025
2021-22
Brand Identity for Atlanta’s John Lewis Legacy Event
Led brand design for Atlanta’s inaugural “Reimagine the Legacy” event honoring Congressman John Lewis. Developed a comprehensive visual identity system spanning outdoor advertising, transit, print, and digital assets—uniting the city in a powerful, dignified tribute.
Branding
Logo Design
Know More
"Every generation leaves behind a legacy. What that legacy will be is determined by the people of that generation. What legacy do you want to leave behind?”
- Congressman John R. Lewis
A Perfect Blend of Elegance and Functionality
Developed a comprehensive visual identity system including custom nomenclature, logo design, and color palette—creating a dignified brand foundation that honors Lewis's legacy while establishing a scalable framework for annual commemorations.
Problem
Developed a dignified yet contemporary visual identity anchored by flowing script typography and a thoughtful blue palette reflecting both hope and reverence. The system was designed for maximum flexibility—from intimate event materials to city-wide outdoor advertising—while maintaining consistent brand recognition across all touchpoints.
Solution
Designed large-scale advertising assets that brought the brand identity to Atlanta's most prominent locations. The campaign included strategic billboard placements and custom MARTA digital formats, ensuring the visual system maintained impact and legibility across various scales and viewing distances.
Brand Applications The visual identity was implemented across Atlanta's most visible platforms, creating a cohesive city-wide experience. From large-scale transit advertising to intimate event materials, the brand maintained recognition and impact at every touchpoint. Key implementations included MARTA system integration, downtown outdoor advertising, event environmental graphics, and digital marketing assets—reaching over 22 million impressions.
Concept
Designed custom social assets for cross-platform promotion including speaker announcements, event schedules, and community engagement posts. Templates maintained brand consistency while optimiz
More Works
©2025