Car Rear Side
Car Rear Side

2024

Curry Academy Youth Sports Brand

Sports Branding

Youth Development

Know More

Our Why "Talent is evenly distributed. Opportunity isn’t.” – Stephen Curry

Curry Academy seeks to create a viable connectivity path to a diverse array of vocations. Students will be connected to our mentors–seasoned executives from a myriad of industries that showcase the diversity of careers, jobs, and professions that span today’s sports and business industries.

Our Positioning Curry Academy is a purpose-driven platform supporting Stephen Curry's mission to “elevate the under.” We thrive to be the world's guidance counselor with a keen focus on underserved communities. Our students will receive access and opportunity through mentorship connections, internships, and exclusive access to the day-in-the-life content of seasoned executives within the Curry Academy network. Through this network, we seek to expand this access and opportunity to our students that historically have been excluded. Our platform harnesses the potential of underrated athletes to push beyond the limits, see their full potential and make their mark on and off the court & course.

Car Side View

Problem

Creative Direction The logo marque and overall palette is designed with vibrant colors and fluid, round shapes to convey a sense of youth and ever-evolving mindset.

Brand Attitude The brand attitude is challenging, supportive and empowering in tone.

Our Promise Equity, Access and Opportunity (our EAO) is our ethos. It is the WHY behind the mission of Underrated. It is the soul of the entire Stephen Curry’s ecosystem and the anchoring philosophy behind everything we do.


Equity The quality of being just and fair.

Access The ability, right, or permission to enter.

Opportunity A set of circumstances that makes it possible to do something.

Car Front View
Car Front Zoom View

Solution

Car Rear Zoom View

Concept

Car Side View

More Works

(RE® — 02)

©2025

Car Rear Side
Car Rear Side

2024

Curry Academy Youth Sports Brand

Sports Branding

Youth Development

Know More

Our Why "Talent is evenly distributed. Opportunity isn’t.” – Stephen Curry

Curry Academy seeks to create a viable connectivity path to a diverse array of vocations. Students will be connected to our mentors–seasoned executives from a myriad of industries that showcase the diversity of careers, jobs, and professions that span today’s sports and business industries.

Our Positioning Curry Academy is a purpose-driven platform supporting Stephen Curry's mission to “elevate the under.” We thrive to be the world's guidance counselor with a keen focus on underserved communities. Our students will receive access and opportunity through mentorship connections, internships, and exclusive access to the day-in-the-life content of seasoned executives within the Curry Academy network. Through this network, we seek to expand this access and opportunity to our students that historically have been excluded. Our platform harnesses the potential of underrated athletes to push beyond the limits, see their full potential and make their mark on and off the court & course.

Car Side View

Problem

Creative Direction The logo marque and overall palette is designed with vibrant colors and fluid, round shapes to convey a sense of youth and ever-evolving mindset.

Brand Attitude The brand attitude is challenging, supportive and empowering in tone.

Our Promise Equity, Access and Opportunity (our EAO) is our ethos. It is the WHY behind the mission of Underrated. It is the soul of the entire Stephen Curry’s ecosystem and the anchoring philosophy behind everything we do.


Equity The quality of being just and fair.

Access The ability, right, or permission to enter.

Opportunity A set of circumstances that makes it possible to do something.

Car Front View
Car Front Zoom View

Solution

Car Rear Zoom View

Concept

Car Side View

More Works

(RE® — 02)

©2025

Car Rear Side
Car Rear Side

2024

Curry Academy Youth Sports Brand

Sports Branding

Youth Development

Know More

Our Why "Talent is evenly distributed. Opportunity isn’t.” – Stephen Curry

Curry Academy seeks to create a viable connectivity path to a diverse array of vocations. Students will be connected to our mentors–seasoned executives from a myriad of industries that showcase the diversity of careers, jobs, and professions that span today’s sports and business industries.

Our Positioning Curry Academy is a purpose-driven platform supporting Stephen Curry's mission to “elevate the under.” We thrive to be the world's guidance counselor with a keen focus on underserved communities. Our students will receive access and opportunity through mentorship connections, internships, and exclusive access to the day-in-the-life content of seasoned executives within the Curry Academy network. Through this network, we seek to expand this access and opportunity to our students that historically have been excluded. Our platform harnesses the potential of underrated athletes to push beyond the limits, see their full potential and make their mark on and off the court & course.

Car Side View

Problem

Creative Direction The logo marque and overall palette is designed with vibrant colors and fluid, round shapes to convey a sense of youth and ever-evolving mindset.

Brand Attitude The brand attitude is challenging, supportive and empowering in tone.

Our Promise Equity, Access and Opportunity (our EAO) is our ethos. It is the WHY behind the mission of Underrated. It is the soul of the entire Stephen Curry’s ecosystem and the anchoring philosophy behind everything we do.


Equity The quality of being just and fair.

Access The ability, right, or permission to enter.

Opportunity A set of circumstances that makes it possible to do something.

Car Front View
Car Front Zoom View

Solution

Car Rear Zoom View

Concept

Car Side View

More Works

©2025