2019
Hustle Gang: Apparel Rebrand
Apparel Design
Brand Strategy
Brand Refresh & Collection Concepts
I created a pitch deck for Grand Hustle Records to reimagine and relaunch the Hustle Gang apparel line, bringing fresh relevance to an iconic Atlanta streetwear brand founded by T.I.
Creative Scope
Collection Concepts – Designed a refreshed lineup of core streetwear pieces (tees, hoodies, joggers, jackets) along with expanded accessories like hats, bags, and socks.
Packaging System – Proposed new packaging including branded shipping boxes, tissue wrap, hang tags, and shopping bags to elevate the customer experience.
Retail Experience – Visualized pop-up store concepts in Atlanta, New York, and Los Angeles with city-exclusive “My City” tees, custom graffiti, and branded interiors.
Digital Presence – Designed an updated e-commerce site and campaign direction to align the brand with high-end streetwear aesthetics.
Campaign Assets – Outlined social, ad, and influencer strategies to rebuild brand awareness and celebrity-backed momentum.
Impact
The deck positioned Hustle Gang for a modern relaunch, showing how the brand could evolve from its print-heavy past into a lifestyle streetwear line with national reach, while staying authentic to its Atlanta roots.
About Page Design
I developed the About Us page concept to solidify Hustle Gang’s positioning in the streetwear market. The design pairs raw, textural imagery—like hardware details stamped with the Hustle Gang logo—with bold copy that speaks directly to the brand’s identity.
The writing frames Hustle Gang as unapologetically street: brash, authentic, and rooted in culture, while also making space for its expansion into mainstream markets. This balance between underground credibility and global accessibility became a key narrative in presenting Hustle Gang as more than just apparel—it’s a cultural movement.
Social Media Concepts
I designed a series of social media mockups to illustrate how Hustle Gang could expand its brand presence online. These layouts showcased a mix of apparel drops, celebrity placements (like Travis Scott and Iggy Azalea), and collaborations with brands such as Vans and Fear of God. The goal was to merge music culture with fashion storytelling, creating a grid that felt editorial yet authentic to the Hustle Gang community.
The mockups highlighted how the feed could balance lifestyle imagery, product promotion, and music tie-ins—turning the social page into both a lookbook and a cultural hub.
Homepage Redesign
I designed a modern, campaign-driven homepage for Hustle Gang’s apparel relaunch, balancing streetwear authenticity with e-commerce clarity. The layout led with high-contrast photography and bold typography, giving the brand a clean, elevated presence while still reflecting its Atlanta roots.
Key features included:
Hero section for new arrivals with direct shop links by gender.
Campaign video integration to drive storytelling and engagement.
Scroll-driven navigation that transitions users seamlessly into product discovery.
The result was a homepage concept that merged culture with commerce—positioning Hustle Gang to feel current, aspirational, and retail-ready across both physical and digital channels.
Product Lineup – Hustle Gang Apparel
I developed product concepts for Hustle Gang’s updated apparel line, blending streetwear staples with elevated design details to modernize the brand while staying true to its Atlanta roots.
This lineup included pieces like the East End Bomber Jacket, featuring:
Custom “HSTL GNG” monogram patterning for a signature identity.
Appliqué chest logo for brand recognition.
Material and colorway flexibility, including classic black and HG camo.
Versatile styling designed to move seamlessly between lifestyle and performance wear.
The collection approach was built to expand beyond basics, positioning Hustle Gang apparel as culturally relevant, retail-ready, and aspirational—without losing the raw energy that defines the label.
More Works
(RE® — 02)
©2025
2019
Hustle Gang: Apparel Rebrand
Apparel Design
Brand Strategy
Brand Refresh & Collection Concepts
I created a pitch deck for Grand Hustle Records to reimagine and relaunch the Hustle Gang apparel line, bringing fresh relevance to an iconic Atlanta streetwear brand founded by T.I.
Creative Scope
Collection Concepts – Designed a refreshed lineup of core streetwear pieces (tees, hoodies, joggers, jackets) along with expanded accessories like hats, bags, and socks.
Packaging System – Proposed new packaging including branded shipping boxes, tissue wrap, hang tags, and shopping bags to elevate the customer experience.
Retail Experience – Visualized pop-up store concepts in Atlanta, New York, and Los Angeles with city-exclusive “My City” tees, custom graffiti, and branded interiors.
Digital Presence – Designed an updated e-commerce site and campaign direction to align the brand with high-end streetwear aesthetics.
Campaign Assets – Outlined social, ad, and influencer strategies to rebuild brand awareness and celebrity-backed momentum.
Impact
The deck positioned Hustle Gang for a modern relaunch, showing how the brand could evolve from its print-heavy past into a lifestyle streetwear line with national reach, while staying authentic to its Atlanta roots.
About Page Design
I developed the About Us page concept to solidify Hustle Gang’s positioning in the streetwear market. The design pairs raw, textural imagery—like hardware details stamped with the Hustle Gang logo—with bold copy that speaks directly to the brand’s identity.
The writing frames Hustle Gang as unapologetically street: brash, authentic, and rooted in culture, while also making space for its expansion into mainstream markets. This balance between underground credibility and global accessibility became a key narrative in presenting Hustle Gang as more than just apparel—it’s a cultural movement.
Social Media Concepts
I designed a series of social media mockups to illustrate how Hustle Gang could expand its brand presence online. These layouts showcased a mix of apparel drops, celebrity placements (like Travis Scott and Iggy Azalea), and collaborations with brands such as Vans and Fear of God. The goal was to merge music culture with fashion storytelling, creating a grid that felt editorial yet authentic to the Hustle Gang community.
The mockups highlighted how the feed could balance lifestyle imagery, product promotion, and music tie-ins—turning the social page into both a lookbook and a cultural hub.
Homepage Redesign
I designed a modern, campaign-driven homepage for Hustle Gang’s apparel relaunch, balancing streetwear authenticity with e-commerce clarity. The layout led with high-contrast photography and bold typography, giving the brand a clean, elevated presence while still reflecting its Atlanta roots.
Key features included:
Hero section for new arrivals with direct shop links by gender.
Campaign video integration to drive storytelling and engagement.
Scroll-driven navigation that transitions users seamlessly into product discovery.
The result was a homepage concept that merged culture with commerce—positioning Hustle Gang to feel current, aspirational, and retail-ready across both physical and digital channels.
Product Lineup – Hustle Gang Apparel
I developed product concepts for Hustle Gang’s updated apparel line, blending streetwear staples with elevated design details to modernize the brand while staying true to its Atlanta roots.
This lineup included pieces like the East End Bomber Jacket, featuring:
Custom “HSTL GNG” monogram patterning for a signature identity.
Appliqué chest logo for brand recognition.
Material and colorway flexibility, including classic black and HG camo.
Versatile styling designed to move seamlessly between lifestyle and performance wear.
The collection approach was built to expand beyond basics, positioning Hustle Gang apparel as culturally relevant, retail-ready, and aspirational—without losing the raw energy that defines the label.
More Works
(RE® — 02)
©2025
2019
Hustle Gang: Apparel Rebrand
Apparel Design
Brand Strategy
Brand Refresh & Collection Concepts
I created a pitch deck for Grand Hustle Records to reimagine and relaunch the Hustle Gang apparel line, bringing fresh relevance to an iconic Atlanta streetwear brand founded by T.I.
Creative Scope
Collection Concepts – Designed a refreshed lineup of core streetwear pieces (tees, hoodies, joggers, jackets) along with expanded accessories like hats, bags, and socks.
Packaging System – Proposed new packaging including branded shipping boxes, tissue wrap, hang tags, and shopping bags to elevate the customer experience.
Retail Experience – Visualized pop-up store concepts in Atlanta, New York, and Los Angeles with city-exclusive “My City” tees, custom graffiti, and branded interiors.
Digital Presence – Designed an updated e-commerce site and campaign direction to align the brand with high-end streetwear aesthetics.
Campaign Assets – Outlined social, ad, and influencer strategies to rebuild brand awareness and celebrity-backed momentum.
Impact
The deck positioned Hustle Gang for a modern relaunch, showing how the brand could evolve from its print-heavy past into a lifestyle streetwear line with national reach, while staying authentic to its Atlanta roots.
About Page Design
I developed the About Us page concept to solidify Hustle Gang’s positioning in the streetwear market. The design pairs raw, textural imagery—like hardware details stamped with the Hustle Gang logo—with bold copy that speaks directly to the brand’s identity.
The writing frames Hustle Gang as unapologetically street: brash, authentic, and rooted in culture, while also making space for its expansion into mainstream markets. This balance between underground credibility and global accessibility became a key narrative in presenting Hustle Gang as more than just apparel—it’s a cultural movement.
Social Media Concepts
I designed a series of social media mockups to illustrate how Hustle Gang could expand its brand presence online. These layouts showcased a mix of apparel drops, celebrity placements (like Travis Scott and Iggy Azalea), and collaborations with brands such as Vans and Fear of God. The goal was to merge music culture with fashion storytelling, creating a grid that felt editorial yet authentic to the Hustle Gang community.
The mockups highlighted how the feed could balance lifestyle imagery, product promotion, and music tie-ins—turning the social page into both a lookbook and a cultural hub.
Homepage Redesign
I designed a modern, campaign-driven homepage for Hustle Gang’s apparel relaunch, balancing streetwear authenticity with e-commerce clarity. The layout led with high-contrast photography and bold typography, giving the brand a clean, elevated presence while still reflecting its Atlanta roots.
Key features included:
Hero section for new arrivals with direct shop links by gender.
Campaign video integration to drive storytelling and engagement.
Scroll-driven navigation that transitions users seamlessly into product discovery.
The result was a homepage concept that merged culture with commerce—positioning Hustle Gang to feel current, aspirational, and retail-ready across both physical and digital channels.
Product Lineup – Hustle Gang Apparel
I developed product concepts for Hustle Gang’s updated apparel line, blending streetwear staples with elevated design details to modernize the brand while staying true to its Atlanta roots.
This lineup included pieces like the East End Bomber Jacket, featuring:
Custom “HSTL GNG” monogram patterning for a signature identity.
Appliqué chest logo for brand recognition.
Material and colorway flexibility, including classic black and HG camo.
Versatile styling designed to move seamlessly between lifestyle and performance wear.
The collection approach was built to expand beyond basics, positioning Hustle Gang apparel as culturally relevant, retail-ready, and aspirational—without losing the raw energy that defines the label.
More Works
©2025