I collaborated on Currency Conversations, a JPMorgan Chase x Essence Magazine initiative designed to close the racial wealth gap by empowering Black women with financial tools, resources, and community. My role focused on developing the brand identity and creative assets that translated complex financial topics into approachable, culturally resonant visuals.
Overview
Challenge
This work mattered because it wasn’t just design—it was about building trust, accessibility, and representation in a space where those elements are often missing. Seeing how the campaign sparked meaningful dialogue around financial health underscored the power of design to drive social impact.Challenge
Build a digital platform that authentically resonates with Black women seeking financial empowerment and literacy resources.
Solution
Collaborated with Chase’s UX team and Essence Magazine to deliver:
Art Direction & Imagery — curated visuals that reflected cultural authenticity.
Color Palette Integration — designed a palette aligned with brand identity and audience resonance.
Brand Identity Enhancement — strengthened visual cohesion across the platform.
Impact
The refreshed platform elevated cultural relevance, deepened user engagement, and provided an empowering resource hub for Black women navigating financial literacy.
More Works
(RE® — 02)
©2025
I collaborated on Currency Conversations, a JPMorgan Chase x Essence Magazine initiative designed to close the racial wealth gap by empowering Black women with financial tools, resources, and community. My role focused on developing the brand identity and creative assets that translated complex financial topics into approachable, culturally resonant visuals.
Overview
Challenge
This work mattered because it wasn’t just design—it was about building trust, accessibility, and representation in a space where those elements are often missing. Seeing how the campaign sparked meaningful dialogue around financial health underscored the power of design to drive social impact.Challenge
Build a digital platform that authentically resonates with Black women seeking financial empowerment and literacy resources.
Solution
Collaborated with Chase’s UX team and Essence Magazine to deliver:
Art Direction & Imagery — curated visuals that reflected cultural authenticity.
Color Palette Integration — designed a palette aligned with brand identity and audience resonance.
Brand Identity Enhancement — strengthened visual cohesion across the platform.
Impact
The refreshed platform elevated cultural relevance, deepened user engagement, and provided an empowering resource hub for Black women navigating financial literacy.
More Works
(RE® — 02)
©2025
I collaborated on Currency Conversations, a JPMorgan Chase x Essence Magazine initiative designed to close the racial wealth gap by empowering Black women with financial tools, resources, and community. My role focused on developing the brand identity and creative assets that translated complex financial topics into approachable, culturally resonant visuals.
Overview
Challenge
This work mattered because it wasn’t just design—it was about building trust, accessibility, and representation in a space where those elements are often missing. Seeing how the campaign sparked meaningful dialogue around financial health underscored the power of design to drive social impact.Challenge
Build a digital platform that authentically resonates with Black women seeking financial empowerment and literacy resources.
Solution
Collaborated with Chase’s UX team and Essence Magazine to deliver:
Art Direction & Imagery — curated visuals that reflected cultural authenticity.
Color Palette Integration — designed a palette aligned with brand identity and audience resonance.
Brand Identity Enhancement — strengthened visual cohesion across the platform.
Impact
The refreshed platform elevated cultural relevance, deepened user engagement, and provided an empowering resource hub for Black women navigating financial literacy.
More Works
©2025