2022
Brxnd: Merch
Apparel Design
Brand Application
Apparel & Accessories
I designed a line of Brxnd Sportsplex merchandise that extended the brand identity into apparel and lifestyle products. The collection blended streetwear aesthetics with sports culture, creating pieces that felt authentic to Brxnd’s community-first ethos.
Creative Scope
Designed t-shirts, hoodies, and hats featuring the Brxnd wordmark, crest, and secondary logos.
Developed a bold color palette and graphic applications that translated Brxnd’s visual language into wearable formats.
Explored scalable merchandise concepts that could serve both as fan gear and as fashion-forward streetwear.
Impact
The merchandise line positioned Brxnd as more than a sportsplex — as a cultural brand at the intersection of athletics, lifestyle, and community. Each piece was designed to act as both a statement of identity and a tool for brand visibility, helping Brxnd build recognition on and off the court.
Social Posts
Content Design & Promotion
To support the rollout of Brxnd’s merchandise collection, I designed social media posts that highlighted weekly drops.
Featured bold product imagery of hoodies in high-energy colors like safety yellow and hot pink, directly tied to Brxnd’s identity.
Integrated large, repeating typography (“RELEASE”) as a backdrop, creating urgency and visual punch in feed.
Designed the posts to feel both streetwear-inspired and sports-driven, reinforcing Brxnd’s crossover into lifestyle culture.
Impact
These graphics turned standard product announcements into scroll-stopping brand moments, helping Brxnd build hype and drive visibility around new releases.
Packaging Design
I designed a custom gifting box to elevate Brxnd’s merchandise presentation and create a premium unboxing experience. The box served as both functional packaging and a brand statement, extending Brxnd’s identity into a tactile, memorable format.
Creative Approach
Exterior design featured a matte black base with repeating Brxnd logo patterning for a sleek, modern feel.
Interior contrasted with a bold safety orange lid, emblazoned with the phrase “In Pursuit of Greater”, reinforcing Brxnd’s mission-driven ethos.
Custom tissue wrap and seal completed the experience, ensuring the unboxing felt as thoughtful as the product itself.
Impact
The gifting box transformed Brxnd merchandise into a curated brand moment, designed to surprise and delight recipients while reinforcing the brand’s positioning at the intersection of sports, lifestyle, and culture.
Logo Application
As part of extending Brxnd’s brand identity into apparel, I created mockups showcasing the embroidered application of the Brxnd “X” mark. The design used tone-on-tone stitching on a black textile, emphasizing subtlety, texture, and premium craftsmanship.
Impact
This approach highlighted how the Brxnd identity could scale beyond digital into tactile, fashion-forward details — reinforcing the brand’s crossover into streetwear and lifestyle while maintaining a sleek, elevated look.
More Works
(RE® — 02)
©2025
2022
Brxnd: Merch
Apparel Design
Brand Application
Apparel & Accessories
I designed a line of Brxnd Sportsplex merchandise that extended the brand identity into apparel and lifestyle products. The collection blended streetwear aesthetics with sports culture, creating pieces that felt authentic to Brxnd’s community-first ethos.
Creative Scope
Designed t-shirts, hoodies, and hats featuring the Brxnd wordmark, crest, and secondary logos.
Developed a bold color palette and graphic applications that translated Brxnd’s visual language into wearable formats.
Explored scalable merchandise concepts that could serve both as fan gear and as fashion-forward streetwear.
Impact
The merchandise line positioned Brxnd as more than a sportsplex — as a cultural brand at the intersection of athletics, lifestyle, and community. Each piece was designed to act as both a statement of identity and a tool for brand visibility, helping Brxnd build recognition on and off the court.
Social Posts
Content Design & Promotion
To support the rollout of Brxnd’s merchandise collection, I designed social media posts that highlighted weekly drops.
Featured bold product imagery of hoodies in high-energy colors like safety yellow and hot pink, directly tied to Brxnd’s identity.
Integrated large, repeating typography (“RELEASE”) as a backdrop, creating urgency and visual punch in feed.
Designed the posts to feel both streetwear-inspired and sports-driven, reinforcing Brxnd’s crossover into lifestyle culture.
Impact
These graphics turned standard product announcements into scroll-stopping brand moments, helping Brxnd build hype and drive visibility around new releases.
Packaging Design
I designed a custom gifting box to elevate Brxnd’s merchandise presentation and create a premium unboxing experience. The box served as both functional packaging and a brand statement, extending Brxnd’s identity into a tactile, memorable format.
Creative Approach
Exterior design featured a matte black base with repeating Brxnd logo patterning for a sleek, modern feel.
Interior contrasted with a bold safety orange lid, emblazoned with the phrase “In Pursuit of Greater”, reinforcing Brxnd’s mission-driven ethos.
Custom tissue wrap and seal completed the experience, ensuring the unboxing felt as thoughtful as the product itself.
Impact
The gifting box transformed Brxnd merchandise into a curated brand moment, designed to surprise and delight recipients while reinforcing the brand’s positioning at the intersection of sports, lifestyle, and culture.
Logo Application
As part of extending Brxnd’s brand identity into apparel, I created mockups showcasing the embroidered application of the Brxnd “X” mark. The design used tone-on-tone stitching on a black textile, emphasizing subtlety, texture, and premium craftsmanship.
Impact
This approach highlighted how the Brxnd identity could scale beyond digital into tactile, fashion-forward details — reinforcing the brand’s crossover into streetwear and lifestyle while maintaining a sleek, elevated look.
More Works
(RE® — 02)
©2025
2022
Brxnd: Merch
Apparel Design
Brand Application
Apparel & Accessories
I designed a line of Brxnd Sportsplex merchandise that extended the brand identity into apparel and lifestyle products. The collection blended streetwear aesthetics with sports culture, creating pieces that felt authentic to Brxnd’s community-first ethos.
Creative Scope
Designed t-shirts, hoodies, and hats featuring the Brxnd wordmark, crest, and secondary logos.
Developed a bold color palette and graphic applications that translated Brxnd’s visual language into wearable formats.
Explored scalable merchandise concepts that could serve both as fan gear and as fashion-forward streetwear.
Impact
The merchandise line positioned Brxnd as more than a sportsplex — as a cultural brand at the intersection of athletics, lifestyle, and community. Each piece was designed to act as both a statement of identity and a tool for brand visibility, helping Brxnd build recognition on and off the court.
Social Posts
Content Design & Promotion
To support the rollout of Brxnd’s merchandise collection, I designed social media posts that highlighted weekly drops.
Featured bold product imagery of hoodies in high-energy colors like safety yellow and hot pink, directly tied to Brxnd’s identity.
Integrated large, repeating typography (“RELEASE”) as a backdrop, creating urgency and visual punch in feed.
Designed the posts to feel both streetwear-inspired and sports-driven, reinforcing Brxnd’s crossover into lifestyle culture.
Impact
These graphics turned standard product announcements into scroll-stopping brand moments, helping Brxnd build hype and drive visibility around new releases.
Packaging Design
I designed a custom gifting box to elevate Brxnd’s merchandise presentation and create a premium unboxing experience. The box served as both functional packaging and a brand statement, extending Brxnd’s identity into a tactile, memorable format.
Creative Approach
Exterior design featured a matte black base with repeating Brxnd logo patterning for a sleek, modern feel.
Interior contrasted with a bold safety orange lid, emblazoned with the phrase “In Pursuit of Greater”, reinforcing Brxnd’s mission-driven ethos.
Custom tissue wrap and seal completed the experience, ensuring the unboxing felt as thoughtful as the product itself.
Impact
The gifting box transformed Brxnd merchandise into a curated brand moment, designed to surprise and delight recipients while reinforcing the brand’s positioning at the intersection of sports, lifestyle, and culture.
Logo Application
As part of extending Brxnd’s brand identity into apparel, I created mockups showcasing the embroidered application of the Brxnd “X” mark. The design used tone-on-tone stitching on a black textile, emphasizing subtlety, texture, and premium craftsmanship.
Impact
This approach highlighted how the Brxnd identity could scale beyond digital into tactile, fashion-forward details — reinforcing the brand’s crossover into streetwear and lifestyle while maintaining a sleek, elevated look.
More Works
©2025