Brxnd: Brand Identity
Brand Identity
Sports Branding
Wordmark, Logo Crest & Slogan
I created the wordmark, crest, and slogan for Brxnd Sportsplex, a new cultural hub where sports, creativity, and community intersect. The identity was designed to feel both modern and timeless — bold enough for athletic competition, but versatile enough to live across merchandise, apparel, and digital platforms.
Creative Approach
Wordmark – a clean, contemporary design built to anchor the brand across all channels.
Logo Crest – a secondary mark designed for merchandise, uniforms, and cultural crossover moments, blending classic sports heritage with a modern edge.
Slogan – crafted to articulate Brxnd’s vision of sports as culture, extending its influence beyond the court.
Impact
The system positioned Brxnd not just as a sportsplex, but as a movement at the intersection of athletics, streetwear, and community culture.
More Works
(RE® — 02)
©2025
Brxnd: Brand Identity
Brand Identity
Sports Branding
Wordmark, Logo Crest & Slogan
I created the wordmark, crest, and slogan for Brxnd Sportsplex, a new cultural hub where sports, creativity, and community intersect. The identity was designed to feel both modern and timeless — bold enough for athletic competition, but versatile enough to live across merchandise, apparel, and digital platforms.
Creative Approach
Wordmark – a clean, contemporary design built to anchor the brand across all channels.
Logo Crest – a secondary mark designed for merchandise, uniforms, and cultural crossover moments, blending classic sports heritage with a modern edge.
Slogan – crafted to articulate Brxnd’s vision of sports as culture, extending its influence beyond the court.
Impact
The system positioned Brxnd not just as a sportsplex, but as a movement at the intersection of athletics, streetwear, and community culture.
More Works
(RE® — 02)
©2025
Brxnd: Brand Identity
Brand Identity
Sports Branding
Wordmark, Logo Crest & Slogan
I created the wordmark, crest, and slogan for Brxnd Sportsplex, a new cultural hub where sports, creativity, and community intersect. The identity was designed to feel both modern and timeless — bold enough for athletic competition, but versatile enough to live across merchandise, apparel, and digital platforms.
Creative Approach
Wordmark – a clean, contemporary design built to anchor the brand across all channels.
Logo Crest – a secondary mark designed for merchandise, uniforms, and cultural crossover moments, blending classic sports heritage with a modern edge.
Slogan – crafted to articulate Brxnd’s vision of sports as culture, extending its influence beyond the court.
Impact
The system positioned Brxnd not just as a sportsplex, but as a movement at the intersection of athletics, streetwear, and community culture.
More Works
©2025