Atlanta Dream: Tipoff 2023
Event Design
Experiential Design
Event Concept Visualization & Design Support
I collaborated on the Atlanta Dream Tip-Off 2023 event, helping bring to life the vision for an immersive, fashion-meets-basketball launch experience. The goal was to reimagine the team’s season-opening celebration as a cultural moment that merged sports, community, and Atlanta’s creative energy.
Creative Scope
Produced design mockups and visuals to communicate the event concept to stakeholders.
Brought to life activations such as the “Ain’t a Game” arrivals walk, immersive locker room installations, and a custom Dream photo tunnel designed for social sharing.
Helped visualize a modern black-on-black environment with vibrant pops of red, reflecting both Atlanta’s culture and the Dream’s bold new identity.
Experience
The proposed event experience highlighted:
Immersive storytelling – a dramatic dark-to-light reveal that introduced the season through video, sound, and energy.
Fashion x Basketball crossover – showcasing jerseys, sneakers, and Dream-branded basketballs in a museum-like installation.
Social-first design – photo-ready moments and activations built for virality and community sharing.
Impact
While conceptual, the work positioned Tip-Off as more than a launch—it was envisioned as an unforgettable, culture-driven experience that put the Atlanta Dream at the center of Atlanta’s fashion, music, and sports conversation.
Atlanta Dream – 2023 Team Presentation
Digital Screen Design
I designed a series of digital screens to support the Atlanta Dream’s 2023 team presentation, introducing players in a bold, cohesive visual system.
Creative Approach
Featured each player alongside their college affiliation, mascot, and stats, connecting their personal journey to the larger Dream narrative.
Applied a red, blue, and black color system that aligned with the team’s brand while creating high-impact contrast for screens.
Designed layouts to be modular and scalable, ensuring the graphics worked seamlessly across multiple formats — from arena jumbotrons to presentation decks and digital signage.
Impact
The screens brought the 2023 Atlanta Dream roster to life, elevating player introductions into a polished, professional experience that reinforced the team’s brand identity and built excitement around the season tip-off.
Atlanta Dream – Custom Newspaper
I designed a custom newspaper celebrating the Atlanta Dream’s season highlights. It was handed out to guests as a keepsake and also scaled into a photo wall backdrop, turning the team’s biggest moments into an interactive event feature.
The piece blended bold typography, striking photography, and editorial storytelling, giving fans and partners a tangible way to connect with the Dream’s journey while transforming the event space into a living archive of the season.
Large Format Player Prints
Environmental Graphics & Installation
I designed a series of 6x10 large-format black-and-white player portraits for installation in the Atlanta Dream’s warehouse space. Each print captured players in dynamic, confident poses, highlighting both individuality and team unity.
The creative direction emphasized bold minimalism — isolating players against a dark backdrop with sharp contrast and crisp detail, allowing their strength and personality to stand at the forefront.
Impact
Hung throughout the warehouse, these oversized portraits transformed the environment into an immersive brand space, surrounding visitors with the energy of the 2023 Dream roster and reinforcing the team’s presence off the court.
More Works
(RE® — 02)
©2025
Atlanta Dream: Tipoff 2023
Event Design
Experiential Design
Event Concept Visualization & Design Support
I collaborated on the Atlanta Dream Tip-Off 2023 event, helping bring to life the vision for an immersive, fashion-meets-basketball launch experience. The goal was to reimagine the team’s season-opening celebration as a cultural moment that merged sports, community, and Atlanta’s creative energy.
Creative Scope
Produced design mockups and visuals to communicate the event concept to stakeholders.
Brought to life activations such as the “Ain’t a Game” arrivals walk, immersive locker room installations, and a custom Dream photo tunnel designed for social sharing.
Helped visualize a modern black-on-black environment with vibrant pops of red, reflecting both Atlanta’s culture and the Dream’s bold new identity.
Experience
The proposed event experience highlighted:
Immersive storytelling – a dramatic dark-to-light reveal that introduced the season through video, sound, and energy.
Fashion x Basketball crossover – showcasing jerseys, sneakers, and Dream-branded basketballs in a museum-like installation.
Social-first design – photo-ready moments and activations built for virality and community sharing.
Impact
While conceptual, the work positioned Tip-Off as more than a launch—it was envisioned as an unforgettable, culture-driven experience that put the Atlanta Dream at the center of Atlanta’s fashion, music, and sports conversation.
Atlanta Dream – 2023 Team Presentation
Digital Screen Design
I designed a series of digital screens to support the Atlanta Dream’s 2023 team presentation, introducing players in a bold, cohesive visual system.
Creative Approach
Featured each player alongside their college affiliation, mascot, and stats, connecting their personal journey to the larger Dream narrative.
Applied a red, blue, and black color system that aligned with the team’s brand while creating high-impact contrast for screens.
Designed layouts to be modular and scalable, ensuring the graphics worked seamlessly across multiple formats — from arena jumbotrons to presentation decks and digital signage.
Impact
The screens brought the 2023 Atlanta Dream roster to life, elevating player introductions into a polished, professional experience that reinforced the team’s brand identity and built excitement around the season tip-off.
Atlanta Dream – Custom Newspaper
I designed a custom newspaper celebrating the Atlanta Dream’s season highlights. It was handed out to guests as a keepsake and also scaled into a photo wall backdrop, turning the team’s biggest moments into an interactive event feature.
The piece blended bold typography, striking photography, and editorial storytelling, giving fans and partners a tangible way to connect with the Dream’s journey while transforming the event space into a living archive of the season.
Large Format Player Prints
Environmental Graphics & Installation
I designed a series of 6x10 large-format black-and-white player portraits for installation in the Atlanta Dream’s warehouse space. Each print captured players in dynamic, confident poses, highlighting both individuality and team unity.
The creative direction emphasized bold minimalism — isolating players against a dark backdrop with sharp contrast and crisp detail, allowing their strength and personality to stand at the forefront.
Impact
Hung throughout the warehouse, these oversized portraits transformed the environment into an immersive brand space, surrounding visitors with the energy of the 2023 Dream roster and reinforcing the team’s presence off the court.
More Works
(RE® — 02)
©2025
Atlanta Dream: Tipoff 2023
Event Design
Experiential Design
Event Concept Visualization & Design Support
I collaborated on the Atlanta Dream Tip-Off 2023 event, helping bring to life the vision for an immersive, fashion-meets-basketball launch experience. The goal was to reimagine the team’s season-opening celebration as a cultural moment that merged sports, community, and Atlanta’s creative energy.
Creative Scope
Produced design mockups and visuals to communicate the event concept to stakeholders.
Brought to life activations such as the “Ain’t a Game” arrivals walk, immersive locker room installations, and a custom Dream photo tunnel designed for social sharing.
Helped visualize a modern black-on-black environment with vibrant pops of red, reflecting both Atlanta’s culture and the Dream’s bold new identity.
Experience
The proposed event experience highlighted:
Immersive storytelling – a dramatic dark-to-light reveal that introduced the season through video, sound, and energy.
Fashion x Basketball crossover – showcasing jerseys, sneakers, and Dream-branded basketballs in a museum-like installation.
Social-first design – photo-ready moments and activations built for virality and community sharing.
Impact
While conceptual, the work positioned Tip-Off as more than a launch—it was envisioned as an unforgettable, culture-driven experience that put the Atlanta Dream at the center of Atlanta’s fashion, music, and sports conversation.
Atlanta Dream – 2023 Team Presentation
Digital Screen Design
I designed a series of digital screens to support the Atlanta Dream’s 2023 team presentation, introducing players in a bold, cohesive visual system.
Creative Approach
Featured each player alongside their college affiliation, mascot, and stats, connecting their personal journey to the larger Dream narrative.
Applied a red, blue, and black color system that aligned with the team’s brand while creating high-impact contrast for screens.
Designed layouts to be modular and scalable, ensuring the graphics worked seamlessly across multiple formats — from arena jumbotrons to presentation decks and digital signage.
Impact
The screens brought the 2023 Atlanta Dream roster to life, elevating player introductions into a polished, professional experience that reinforced the team’s brand identity and built excitement around the season tip-off.
Atlanta Dream – Custom Newspaper
I designed a custom newspaper celebrating the Atlanta Dream’s season highlights. It was handed out to guests as a keepsake and also scaled into a photo wall backdrop, turning the team’s biggest moments into an interactive event feature.
The piece blended bold typography, striking photography, and editorial storytelling, giving fans and partners a tangible way to connect with the Dream’s journey while transforming the event space into a living archive of the season.
Large Format Player Prints
Environmental Graphics & Installation
I designed a series of 6x10 large-format black-and-white player portraits for installation in the Atlanta Dream’s warehouse space. Each print captured players in dynamic, confident poses, highlighting both individuality and team unity.
The creative direction emphasized bold minimalism — isolating players against a dark backdrop with sharp contrast and crisp detail, allowing their strength and personality to stand at the forefront.
Impact
Hung throughout the warehouse, these oversized portraits transformed the environment into an immersive brand space, surrounding visitors with the energy of the 2023 Dream roster and reinforcing the team’s presence off the court.
More Works
©2025