2021
WNBA's Atlanta Dream: Dream Merchandise Line
Merchandise Design
Social Impact
Lifestyle Product Design
I created merchandise concepts for the WNBA’s Atlanta Dream, designed to extend the team’s brand beyond the court and into everyday culture. The collection featured a mix of lifestyle products — including basketballs, belt bags, hats, sweatshirts, hoodies, and t-shirts — all centered on bold expression and community pride.
Creative Direction
Applied the Atlanta Dream logo in a high-energy palette of hot pink and safety yellow, signaling both empowerment and visibility.
Designed pieces emblazoned with words like Equality, Human Spirit, Sisterhood, and Community, aligning the collection with the Dream’s role as cultural leaders in Atlanta and advocates for women’s empowerment.
Balanced performance-inspired silhouettes with streetwear sensibility, creating pieces that fans could wear both in-arena and in daily life.
Impact
The merchandise line underscored the Atlanta Dream’s identity as more than a basketball team — a movement rooted in equity, unity, and representation. By turning apparel and accessories into statements of solidarity, the collection invited fans to carry the spirit of the Dream wherever they go.
More Works
(RE® — 02)
©2025
2021
WNBA's Atlanta Dream: Dream Merchandise Line
Merchandise Design
Social Impact
Lifestyle Product Design
I created merchandise concepts for the WNBA’s Atlanta Dream, designed to extend the team’s brand beyond the court and into everyday culture. The collection featured a mix of lifestyle products — including basketballs, belt bags, hats, sweatshirts, hoodies, and t-shirts — all centered on bold expression and community pride.
Creative Direction
Applied the Atlanta Dream logo in a high-energy palette of hot pink and safety yellow, signaling both empowerment and visibility.
Designed pieces emblazoned with words like Equality, Human Spirit, Sisterhood, and Community, aligning the collection with the Dream’s role as cultural leaders in Atlanta and advocates for women’s empowerment.
Balanced performance-inspired silhouettes with streetwear sensibility, creating pieces that fans could wear both in-arena and in daily life.
Impact
The merchandise line underscored the Atlanta Dream’s identity as more than a basketball team — a movement rooted in equity, unity, and representation. By turning apparel and accessories into statements of solidarity, the collection invited fans to carry the spirit of the Dream wherever they go.
More Works
(RE® — 02)
©2025
2021
WNBA's Atlanta Dream: Dream Merchandise Line
Merchandise Design
Social Impact
Lifestyle Product Design
I created merchandise concepts for the WNBA’s Atlanta Dream, designed to extend the team’s brand beyond the court and into everyday culture. The collection featured a mix of lifestyle products — including basketballs, belt bags, hats, sweatshirts, hoodies, and t-shirts — all centered on bold expression and community pride.
Creative Direction
Applied the Atlanta Dream logo in a high-energy palette of hot pink and safety yellow, signaling both empowerment and visibility.
Designed pieces emblazoned with words like Equality, Human Spirit, Sisterhood, and Community, aligning the collection with the Dream’s role as cultural leaders in Atlanta and advocates for women’s empowerment.
Balanced performance-inspired silhouettes with streetwear sensibility, creating pieces that fans could wear both in-arena and in daily life.
Impact
The merchandise line underscored the Atlanta Dream’s identity as more than a basketball team — a movement rooted in equity, unity, and representation. By turning apparel and accessories into statements of solidarity, the collection invited fans to carry the spirit of the Dream wherever they go.
More Works
©2025