Dream World: What Dreams Are Made Of
Experiential Branding
Concept Design
Atlanta Dream x Coca-Cola “Dream World” (Concept)
I created visual assets for the Dream World concept — a partnership proposal between the WNBA’s Atlanta Dream and Coca-Cola, inspired by the launch of Coke’s Dreamworld beverage.
The idea reimagined what it would feel like if fans could step into a surreal, dream-inspired universe where basketball met magic. Drawing on Coca-Cola’s “Real Magic” ethos, the creative envisioned:
Immersive AR fan experiences where courts transformed into animated dreamscapes, crystal-ball basketballs floated across arenas, and players interacted with fans inside the Dream World.
Story-driven vignettes featuring Atlanta Dream athletes and head coach Tanisha Wright, highlighting perseverance, empowerment, and the magic of chasing dreams.
Limited-edition merchandise and collectibles, including gender-neutral apparel and a crystal-ball-inspired basketball, designed as lifestyle crossovers between sports culture and Coca-Cola’s imaginative aesthetic.
Though conceptual, Dream World captured the otherworldly energy of blending women’s basketball, Atlanta culture, and one of the world’s most iconic brands — offering a glimpse into how design and storytelling can transport audiences beyond the game.
More Works
(RE® — 02)
©2025
Dream World: What Dreams Are Made Of
Experiential Branding
Concept Design
Atlanta Dream x Coca-Cola “Dream World” (Concept)
I created visual assets for the Dream World concept — a partnership proposal between the WNBA’s Atlanta Dream and Coca-Cola, inspired by the launch of Coke’s Dreamworld beverage.
The idea reimagined what it would feel like if fans could step into a surreal, dream-inspired universe where basketball met magic. Drawing on Coca-Cola’s “Real Magic” ethos, the creative envisioned:
Immersive AR fan experiences where courts transformed into animated dreamscapes, crystal-ball basketballs floated across arenas, and players interacted with fans inside the Dream World.
Story-driven vignettes featuring Atlanta Dream athletes and head coach Tanisha Wright, highlighting perseverance, empowerment, and the magic of chasing dreams.
Limited-edition merchandise and collectibles, including gender-neutral apparel and a crystal-ball-inspired basketball, designed as lifestyle crossovers between sports culture and Coca-Cola’s imaginative aesthetic.
Though conceptual, Dream World captured the otherworldly energy of blending women’s basketball, Atlanta culture, and one of the world’s most iconic brands — offering a glimpse into how design and storytelling can transport audiences beyond the game.
More Works
(RE® — 02)
©2025
Dream World: What Dreams Are Made Of
Experiential Branding
Concept Design
Atlanta Dream x Coca-Cola “Dream World” (Concept)
I created visual assets for the Dream World concept — a partnership proposal between the WNBA’s Atlanta Dream and Coca-Cola, inspired by the launch of Coke’s Dreamworld beverage.
The idea reimagined what it would feel like if fans could step into a surreal, dream-inspired universe where basketball met magic. Drawing on Coca-Cola’s “Real Magic” ethos, the creative envisioned:
Immersive AR fan experiences where courts transformed into animated dreamscapes, crystal-ball basketballs floated across arenas, and players interacted with fans inside the Dream World.
Story-driven vignettes featuring Atlanta Dream athletes and head coach Tanisha Wright, highlighting perseverance, empowerment, and the magic of chasing dreams.
Limited-edition merchandise and collectibles, including gender-neutral apparel and a crystal-ball-inspired basketball, designed as lifestyle crossovers between sports culture and Coca-Cola’s imaginative aesthetic.
Though conceptual, Dream World captured the otherworldly energy of blending women’s basketball, Atlanta culture, and one of the world’s most iconic brands — offering a glimpse into how design and storytelling can transport audiences beyond the game.
More Works
©2025