I designed a flat lay mockup to visualize a gifting kit for the WNBA’s Atlanta Dream, created to welcome new employees, players, and season ticket holders into the Dream community.

Contents included:

• Atlanta Dream notebook, stationery, and prints

• Branded t-shirt, water bottle, coffee mugs

• Buttons and sticker pack for playful, fan-driven expression

Creative Approach
The kit was designed to feel both practical and celebratory, blending everyday essentials with spirited brand keepsakes. Using a cohesive layout and consistent branding, the flat lay highlighted how each item contributed to a unified unboxing experience.

Impact
More than a set of branded items, the gifting kit served as a welcome ritual — a tangible expression of the Dream’s values of community, empowerment, and pride, designed to make recipients feel immediately connected to the team and its culture.