All work01 / 26JIMM · 2023

JIMM

Role: Brand system & applications
Credits: Collaborative brand-system and application work. Digital, merchandise and outdoor applications are design mockups.

Overview

A visual identity for an athlete-development platform, built around the idea of unlocking your greatness.

The system connects a distinctive wordmark, yellow-and-black palette, sport-inspired textures and a family of lock and key symbols. The guidelines carry those elements into digital and physical applications.

A system built around progress.

The lock and key vocabulary gives the identity a recognizable set of symbols. Color, texture and typography connect that idea across the guidelines.

JIMM wordmark.

JIMM lock symbol constructed from two J letterforms — The lock symbol combines two J letterforms.

JIMM yellow and black color specifications — Core yellow and black palette.

Basketball and net textures in the JIMM visual system — Basketball and net textures extend the visual language.

Four progression-key icons from the JIMM guidelines — Color-coded key icons for progression.

From mark to application.

The compressed icon keeps the brand legible at small sizes, while the wordmark and symbols carry into apparel and training accessories.

Original JIMM apparel application mockup.

JIMM app-icon concept shown on a phone and watch mockup — App-icon application study. Device imagery is a mockup.

JIMM identity applications on apparel and accessories mockups — Identity applications on apparel and accessories. Design mockups.

All work

NEXT PROJECT / Stephen CurryUNDERRATED

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